Title: Digitalisation as an opportunity to increase the efficiency of enterprises in rural areas.
Project budget: EUR 55 550
Project duration: February 2024 - April 2025
The project is implemented within the framework of the TRANSFORM TOGETHER FUND (TTF) project: A green and digital transformation fund for social finance actors and micro-entrepreneurs implemented by Microfinance Centre (MFC) and Cerise+SPTF.
The project is funded by the European Commission under Component: Employment and Social Innovation (EaSI) of the European Social Fund Plus (ESF+).
The aim of the project is to test innovative communication solutions, using content marketing tools, to reach new groups of entrepreneurs and farmers in rural areas and small towns and to promote good practices in sustainable development.
As part of the project, we plan to promote through various channels the information and education materials developed over the years on climate change and pro-environmental measures.
As part of the nationwide information and education campaign, we are planning:
- Information activities on the FDPA fanpage
- Competence-enhancing trainings for FDPA staff on marketing and communication activities
- Online trainings for farmers on energy efficiency, precision farming and soil health
- Coaching for entrepreneurs on digital and environmental solutions to increase the competitiveness of their companies
- Stationary meetings for farmers and entrepreneurs with examples of good practice in sustainable development
Co-funded by the European Union. However, the views and opinions expressed are solely those of the author(s) and do not necessarily reflect the views of the European Union or the European Commission. Neither the European Union nor the European Commission are responsible for them.
Activities:
Webinar: "AI for your Business - How small businesses can achieve big results with artificial intelligence"
Webinar summary
the webinar 'AI for your Business - How small businesses can achieve big results through artificial intelligence' took place on 19 November 2024 .
The event is part of the TRANSFORM TOGETHER FUND (TTF) initiative 'Digitisation as an opportunity to make rural businesses more efficient': A green and digital transformation fund for social finance institutions and micro-entrepreneurs, led by Microfinance Centre (MFC) and Cerise+SPTF.
The webinar provided practical knowledge about basic AI tools, language models, working with text and images, data protection and copyright. Participants learned how to implement AI to streamline daily processes, reduce costs and make better use of data in decision-making. Finally, an offer of preferential loans to support AI implementation activities, among other things, was presented.
The webinar was hosted by Piotr Cieluchowski, an expert from GrowthTools.pl and GrowthAI.pl, who specialises in the implementation of modern technologies in small and medium-sized companies. During the meeting, the following topics were discussed:
- AImodels and their use: Introduction to the most popular solutions supporting automation, data analysis and optimisation. Practical examples of the use of AI models for text generation, translation, adata search.
- Working with text and images: Tools for generating and editing text and creating visual content that can support marketing activities are presented. The topic of prompting, i.e. the skilful formulation of commands for AI tools, was also addressed. It was discussed how properly created commands can significantly increase the effectiveness of using artificial intelligence in everyday business operations.
- Data protection and copyright: During the webinar, special attention was paid to legal aspects such as data protection and copyright on AI-generated content. These topics generated a lively discussion among the participants.
- Overview of applications and tools: A briefoverview of solutions that can be useful in running a business, such as platforms for generating presentations, graphics, content management, data analysis or marketing.
Most interesting applications:
- Application of AI tools in day-to-day business: Participants particularly appreciated the presentation of AI tools that are easy to integrate and can bring immediate benefits.
- The potential of language models: Practical tips for generating content and automating customer service attracted the most interest and especially data analysis and presentation.
- Data protection and copyright: Discussions on regulatory compliance and copyright management in the context of AI-generated content were among the most engaging topics of the webinar.
- Working with graphics and text: Participants spoke highly of the tools for quickly creating marketing and visual materials.
The meeting was rounded off with a presentation by Monika Mondzelewska, who discussed funding opportunities for digitisation and AI implementation projects. During her presentation, she provided details of the preferential loans available under the current FDPA offer.
LINK LOANS presentation
PARTICIPANTS:
More than 245 people registered for the webinar. The event was attended by 204 people including entrepreneurs and representatives of the agricultural sector.
Thank you all for your participation and we look forward to seeing you at future events!
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The webinar "Innovation in the field. Practical application of digital solutions in precision agriculture"
Webinar summary
20 June 2024. fDPA organised a webinar entitled 'Innovation in the field. Practical application of digital solutions in precision agriculture'.
The event is being held as part of the TRANSFORM TOGETHER FUND (TTF) project: An environmental and digital transformation fund for social finance actors and micro-entrepreneurs implemented by Microfinance Centre (MFC) and Cerise+SPTF. The project is funded by the European Commission under Component: Employment and Social Innovation (EaSI) of the European Social Fund Plus (ESF+).
The invited speakers included representatives from the world of science and practice. Prof. Adam Ekielski, Ph.D., of the Warsaw University of Life Sciences (SGGW), discussed the development of digital technologies in agriculture, starting with the introduction of ISOBUS and GNSS signal standards, which contributed to the development of precision agriculture. He emphasised the importance of agriculture 4.0, which integrates data processing, automation and reducing the environmental impact of conventional agriculture. He also presented tools and applications to support precision agriculture, such as 365FarmNet and SatAgro, and examples of how the technology can be used in practice, such as field mapping and precise fertiliser application rates.
Representatives of Syngenta : Ms Małgorzata Srebro, Seeds Product Manager Corn PL & BL- and Mr Wojciech Łączny, Seeds Technical Manager Corn and Sunflower PL & BL- discussed practical tools that are part of precision farming activities.
Małgorzata Srebro presented the "Cropwise Seed Selector" tool, which enables farmers to select regionally appropriate maize varieties based on historical metoorological data and field conditions. Wojciech Łączny discussed the 'Cropwise Planting' tool for creating variable seeding maps. Both tools use data from field and satellite experiments to optimise production and increase crop efficiency.
Mr Sebastian Rublewski CEO from Vantage Poland discussed the importance of agriculture 4.0 and technologies supporting precision farming, such as Trimble Ag Software and ISOBUS systems. He emphasised the need for two-way data exchange and the integration of different sources of information, such as soil surveys, drone data and satellite imagery. He also highlighted the importance of data security and the challenges of data protection.
A question and answer session was held at the end, where participants were able to ask questions of the speakers. Discussions included data security, the use of drones in agriculture, funding opportunities for new technologies and the interpretation of provisions related to the definition of agriculture 4.0.
To summarise: the introduction of advanced digital technologies in agriculture is key to increasing efficiency and sustainability of production. However, it is necessary to continue to educate farmers and provide them with support on new technologies and farming practices. It is important to secure agricultural data from unauthorised access and store it properly. There is a need to continue funding programmes that support the implementation of new technologies in agriculture.
the meeting was attended by 316 people - representatives of entrepreneurs, farmers, scientists, agricultural advisory centres and scientific institutions.
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Link to the survey
Presentation - Adam Ekielski, PhD, Professor WULS/SGGW
Programme:
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